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Wheat Field

Writing Project

The Literacy Narrative

The Literacy Narrative assignment is the first major writing project in ENG101. This assignment is a popular one in many college composition courses because it allows writers to understand where they have been – in terms of writing and related literacies – so that they may better understand where they are going. 

In this assignment, you will craft a narrative of your engagement with a literacy or set of literacies centered on writing. In other words, you will tell a story about how you have used a  writing skill or skills in a particular way in a particular context.  

The purpose of this assignment is not just to tell this story; it is also an opportunity to reflect on how the event that your narrative describes has shaped your understanding of writing. Accordingly, your writing for this assignment should describe the event and also explain how thinking about this event reveals something about your past or current relationship to writing.

This assignment will give you practice composing in a particular genre of writing, invite you to explore through writing your past and current identity, and provide an opportunity to engage.  

The Audience Analysis

In this assignment, you will analyze an audience within a rhetorical situation; specifically, you will explore how an audience is constructed in a particular case. For this assignment, you have a lot of freedom in what you choose to analyze, but we suggest choosing one of the following: an advertisement (print or online), an organization’s website, a product website. Do not feel limited by the above examples (they are only suggestions), but you might find some topics are more productive than others (for example, attempting to conduct an audience analysis on a search engine website like Google might be difficult because there is not a lot of relevant, easily identifiable information on the site about the site’s audience).

The purpose of this assignment is to understand and articulate how an audience is constructed within a particular rhetorical situation. Such understanding allows you to better recognize intended, unintended, and performed audiences.

Rhetorical Analysis

The Rhetorical Analysis assignment is the fifth major writing project in ENG101. This assignment is the cumulative project that Writing Projects 2-4 have been building up to, and it gives you the opportunity to synthesize and apply a number of writing and rhetorical skills.

In this assignment, you will analyze the rhetorical situation of a non-commercial organizational website, explore how its rhetorical elements interact, and evaluate the overall success of the website’s purpose based on your analysis. The website can be any of the following: a university website, a charity or other nonprofit organization, a community website, a club or special interest group website

The purpose of this assignment is to understand how the multiple analyses built into rhetorical analysis build to an overall analysis and evaluation of a communicative act’s success; specifically, the goal of this project is to understand how successful an organization is in achieving their website’s purpose given the rhetorical situation of that website.

The Context Analysis

The Context Analysis assignment is the second major writing project in ENG101. This assignment is the first writing project in a series that builds up to the Rhetorical Analysis writing project in the final modules of the course. This project also gives you experience thinking about the complexities of context and practice making visible what can often be invisible in communication interfaces and rhetorical situations.

In this assignment, you will analyze a context within which you communicate; specifically, you will explore how a medium of communication or a communication interface that you use both creates opportunities and limits them. Some examples of potential media to examine include: an e-mail provider or app, Twitter, Facebook,conventional voice telephones, video conferencing services or appsDo not feel limited by the above examples (they are only suggestions), but be sure that you are examining a tool, technology, or interface that facilitates communication with other people.

The purpose of this assignment is not just to tell what a technology does; instead, you will seek to understand how the ways in which a context is organized shapes how you can communicate within that context. Such understanding allows you to better recognize possible ways to connect with others in different contexts and to - eventually - shape your messages in contextually-appropriate ways.

The Purpose Analysis

The Purpose Analysis assignment is the fourth major writing project in ENG101. This assignment is the third and final writing project in a series that builds up to the Rhetorical Analysis writing project in the final modules of the course. This project also gives you experience thinking about and analyzing how purpose and strategies work in rhetorical situations.

In this assignment, you will explore how particular strategies work to support or achieve a purpose in a particular rhetorical situation. Specifically, you will analyze an advertisement for a product. This can be a print, public (like a billboard), or digital (Internet) advertisement. However, if you chose an advertisement for your Audience Analysis, you should choose a different advertisement for the Purpose Analysis.

The purpose of this assignment is to understand how strategies work to achieve a purpose in a particular rhetorical situation, and since you are analyzing an advertisement for a product, the ultimate purpose is going to be to sell the product. So, the main point of this assignment is to analyze - in detail - how the strategies work towards achieving that purpose.

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